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Case Studies
I have generated millions in value and helped countless leaders over my 25+ year career. Below are some of my most memorable and treasured case studies, based on the impact they had on the industry, our customer, or business goals.
From Paper to Personalized
Dollar Channel’s First Digital Coupon Platform
I helped Dollar General transform a legacy coupon process into a modern, mobile-first system used by millions. See how a complex, 18-month effort became a powerful growth engine—driving revenue, reducing fraud, and igniting personalization at scale.
The Digital Shift in Décor
Ditching the Print Promos for Brand Growth
I led the shift from legacy print promotions to a digital-first, high-ROI marketing ecosystem. See how strategic road mapping, upgraded tools, and disciplined execution drove engagement, lowered costs, and accelerated enterprise value at Old Time Pottery.
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