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Resume

I help consumer and retail brands accelerate growth, improve profitability, and build modern operating systems that scale. With 20+ years across Fortune 500, private-equity, and founder-led businesses, I specialize in:

  • Fractional COO & advisory support

  • Turnarounds and value-creation

  • Omnichannel & DTC growth

  • Customer, loyalty, and digital acceleration

  • Organizational clarity, talent, and execution discipline

 

My experience includes launching ecommerce and digital personalization at Dollar General, leading a $200M private-equity retail turnaround to a successful sale, and advising high-growth consumer brands on expansion and operating model design. I’m a builder — of teams, technology capabilities, business systems, and sustained performance cultures. Select Outcomes:

 

  • $37M EBITDA turnaround and successful sale of a 40-store retailer

  • $20M post-merger value creation through synergy, sales lift & efficiencies

  • 3.3M digital loyalty users and first digital coupon program in the dollar channel

  • Digital comps from –10% to +2% growth in supplements/DTC category during industry decline

  • Identified $1.2B growth runway for $20B retailer

 

What I Do

 

I partner with CEOs, founders, and investors to:

  • Build operating clarity and execution discipline

  • Reset strategies and unlock profitable growth

  • Modernize digital, CRM, and ecommerce capabilities

  • Improve margin structure & cost efficiency

  • Support diligence, integration, and value-creation plans

  • Provide experienced leadership without full-time overhead

  •  Recent Experience​

 
​Big Swann Consulting

  • Advisor to Fortune 500 and private-equity portfolios

  • Built revival thesis for $750M home décor brand; secured $5M soft capital

  • Identified $1.2B omnichannel opportunity for $20B retailer

  • Led strategy session for $35M multi-brand retail portfolio

Kats Botanicals

  • Digital comps from –10% → +2%

  • First national channel partnerships; $1M run-rate wholesale revenue

  • 5 product launches → $500K incremental sales

  • $300K in marketing efficiencies

Old Time Pottery / Gabe’s

  • COO → $37M EBITDA turnaround and 20% revenue growth

  • Post-acquisition integration → $20M synergy value

  • Modernized merchandising, supply chain, digital, and store ops

Dollar General

  • Launched digital/ecommerce & loyalty ecosystem

  • 3.3M users, +$20M ecommerce growth, $25M annual vendor value

Earlier Career

Marketing & operations roles spanning retail, telecom, and utilities.

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Education

MBA — Mississippi State University

BA, Communications — Mississippi State (Summa Cum Laude)​

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